News

A chatbot could damage your brand


This piece by our Managing Partner Sarah Cantillon originally appeared in The Drum.  Chatbots were predicted to be prolific. And for a while they appeared to be; circa 2016, chatbots became the most prominent tool on the great marketing bandwagon. Marketers went to SXSW, drank the Kool-Aid and decided they need…

Transforming your relationship with Gen Z


Movement’s Will Hossner and Rebecca Evans recently delivered a webinar to a brand-only audience, focused on how to understand and communicate with Gen Z. Here’s a short extract of the presentation. Gen Z falls between the (rather wide) age range of 9 and 23. While there are obviously huge differences…